Take your Digital Marketing Skills to the Next Level
Gain a thorough understanding of what SEO actually is and why it is seen as crucial for success in the digital world with the help of our latest book – SEO: The important part of your business. A large portion of the SEO-related literature that you’ll find on the market tends to focus much more on how the various algorithms work, rather than how to leverage their functionality. And while understanding the underlying principles is definitely a requirement for successful SEO, we believe that a good optimisation guide should place a much larger emphasis on, well, guiding the reader.
This is why we’ve chosen a different approach for this book. We are going to give you the perfect mixture of technical information and practical tips that you can then use to achieve your goals.
A concise and straight-to-the-point guide on Search Engine Optimisation and how to leverage it for success, this book is designed to teach you everything you’ll need to:
- Establish and solidify the online presence of your business
- Claim your rightful position at the top of the search results
- Drive visitors to your website
- Grow your business
About the Authors
This book is the collaborative project of two successful entrepreneurs – Antoaneta (founder and CEO of multiple business projects across various niches) and Dayana (founder and CEO of a highly acclaimed marketing firm). We have both relied heavily on search engine optimisation, and we’re thoroughly convinced that it is a requirement for success in the current business climate. This is why we’ve decided to create a book that is something more than your average complication of expert opinions. It is, in fact, something much better – a wide range of tips, tricks and strategies, that we have tested ourselves. We are giving you our know-how, an insider scoop, if you will, of what it means to be successful with SEO.
Dispelling the SEO Myths
If you build it, they will come … but only if it’s well-optimised. Many business leaders are under the impression that merely having a website is enough to secure the continued success of their business. Sadly, this couldn’t be farther from the truth! You could have the most wonderfully designed website, featuring the most persuasive of content and selling the most innovative of products. Still, if nobody knows about you, you’re not going to get much business. And this is exactly where Search Engine Optimisation comes in!
Search Engine Optimisation is not a one-and-done deal. It is a long-term process, which deserves your full-time attention. Back in the day, simply setting up your website with content and backlinks might’ve been enough, but this is no longer the case.
Contrary to what the various Internet gurus might have you believe, however, SEO is not what converts visitors to customers. This is done by your marketing strategy. And while Search Engine Optimisation is an integral part of any good digital marketing strategy, securing the first position in the search results alone will not be enough to convince visitors that they need to purchase your product or service. But don’t worry – this book will also teach you about digital marketing! And the best part? You don’t even need a marketing background to become good at Search Engine Optimisation.